Member News

HUMAN RACE: 2025 ADIDAS MANCHESTER MARATHON DATE CONFIRMED We cannot wait to welcome 32,000 people to Trafford and Manchester this weekend for what is shaping up to be our biggest and best event yet. Our team’s full attention is on helping everybody taking part...

MADE TO BE RETURNED: ASICS ANNOUNCES THE NIMBUS MIRAI™  RUNNING SHOE – ITS MOST CIRCULAR SHOE EVER ASICS calls on runners to kick start the circular journey of its new NIMBUS MIRAI™ by returning them at the end of their life – so they can be remade to run again [April...

Breaking new ground - iRewind delivers over 200,000 personalized videos globally in just 24 hours iRewind has set a new benchmark by delivering more than 200,000 personalized videos across the globe within a mere 24-hour period. This innovative initiative was...

PUMA LAUNCHES MAJOR BRAND CAMPAIGN TO STRENGTHEN SPORTS PERFORMANCE POSITIONING Paris, April 10, 2024 – Global sports company PUMA has launched its first worldwide brand campaign in 10 years “FOREVER. FASTER. - See The Game Like We Do” with the objective to strengthen...

SPORTSSHOES.COM APPOINTS FIRST PARTNERSHIPS COORDINATOR TO SUPPORT RUNNING AND FITNESS PARTNER INITIATIVES  SportsShoes.com has appointed its first partnerships coordinator to manage its running and fitness community partnerships. Georgia Malir joins the online...

Endurance Zone: Why more companies are investing in loyalty Written By Ed Horleston, Endurance Zone  Introduction The global loyalty management market, valued at just over $10 billion in 2023, is projected to skyrocket to $20.4 billion by 2030, showcasing a remarkable...