Member News

ASICS launches the new GEL-TRABUCO™ 13 shoe for 360° comfort and protection on the trails The GEL-TRABUCO™ 13 shoe is an all-around trail pioneer, empowering runners to confidently and comfortably conquer the trails while providing advanced protection. ASICS proudly...

SALOMON REINVENTS SPORTS MARKETING IN TRAIL RUNNING Salomon, the modern mountain sports lifestyle brand, is joined by Aitor Viribay, renowned physiologist and researcher in sports science. He will take the position of Global Sports Performance Director, in charge of...

Running boom and crowd science at the Vienna City Marathon The Vienna City Marathon (VCM) is experiencing a running boom like never before. At Austria's biggest active sports event, the three Sunday events - marathon, Wiener Städtische half marathon and Powerade relay...

England Athletics is seeking proposals from sportswear businesses to become our Official Teamwear partner from April 2026 England Athletics is seeking proposals from sportswear businesses to become our Official Teamwear partner from April 2026 - providing clothing for...

Introducing Vikki McGill: The Newest Member of the Brandwave Team  Boasting a couple of decades worth of experience in media relations, sports marketing, and event management, as well as an impressive track record in all things PR, we're beyond excited to welcome our...

SCIMITAR’S COMMITMENT TO SUSTAINABILITY RECOGNISED WITH ECOVADIS SILVER MEDAL At Scimitar, we are thrilled to announce our recent achievement of the EcoVadis Silver Medal, a prestigious recognition that places us among the top 7% of companies globally for...