Member News

Eddie Bauer reveals new brand identity as part of evolution strategy Founded in 1920 by the outdoorsman of the same name, Eddie Bauer has been inspiring, enabling and empowering people to live their adventure for over 100 years. A rich heritage has seen the brand...

Nice Work Partners with The Robin Cancer Trust to Bring You the Big Ballsy Run November is men's health month, and we are delighted to have partnered with The Robin Cancer Trust to raise awareness of testicular cancer - every entry helps fund their life-saving cancer...

PHA Group: How to promote your sporting event Written by Daniel Apostolos At The PHA Group, we specialise in providing PR support for multiple mass participation events. This year we celebrated a decade of working together with the Royal Parks Half Marathon. In the...

PUMA well on track to achieve full-year outlook after Q3 2023 THIRD QUARTER FACTS  Sales increase by 6.0% currency adjusted (ca) to € 2,311 million (Q3 2022: € 2,354 million) with sales growth in all regions  Gross profit margin increases by 30 basis points to 47.1%...

Brandwave Celebrates Success of New Partnership Campaign with De’Longhi x parkrun Brandwave is a marketing agency that specialises in the sports, outdoor and fitness market. Their team delivers on a global scale, working with some of the most iconic brands. Their work...

BACK WITH A BOUNCE: ASICS LAUNCHES THE NEW NOVABLAST™ 4 SHOE The fan-favourite returns, delivering lightweight bounce and energy return to take all runners from feeling average to energised  October 30, 2023 – UK – ASICS is today launching the NOVABLAST™ 4 shoe....