Massive are working in partnership with RIA again to produce their annual Mass Participation Pulse report.

This collaborative research project aims to support the industry by uncovering and tracking trends, attitudes and changes in audience make up and behaviour across event participants in the UK and Ireland.

Now in its 4th year it is one of the largest and most in depth studies of its kind, with input from over 10,000 participants each year across running, walking, cycling, swimming and triathlon events.

The team at Massive are looking to grow the number of partners they work with across event organisers, brands, charities, and entry platforms (including current RIA members) to shape the future of this research and drive responses.

Already well supported by RIA members, (no data or financial commitment required) partners receive early detailed access to the report, are credited and have the opportunity to shape this year’s research and the option to access additional analysis of findings or area of specific interest.

The ask

Partners are asked to share and promote a link to a survey to their mailing lists in the first week of October.

For more information contact crd@wearemassive.co.uk before Sept 12^th.

Check out the Massive RIA Foundation Member profile here  .