Race event photography MarathonFoto has reported growth across the board in the first half of 2025. Having compiled data to compare H1 2025 to H1 2024, MarathonFoto saw growth across all clients, with 105 races photographed, a 12% year on year increase.

MarathonFoto cited other notable data points:

• 678,899 athletes photographed, an increase of 9%
• 581 photographers hired/contracted, an increase of 4%
• An average of 53 images captured of each athlete, an increase of 29%
• A total of 18,472,499 images captured, an increase of 20%

“As we reflect back on our first half of 2025, it’s incredible to see the continued growth in so many areas,” said Brad Kroll, President of MarathonFoto. “We put a lot of focus on the quality of our services, and believe that that’s been instrumental in our overall business growth.”

Some of the events that MarathonFoto captured in H1 2025 included the Chevron Houston Marathon, United Airlines New York City Half Marathon, Bank of America Boston Marathon and the NYCRUNS Brooklyn Experience Half Marathon. Additional notable events that MarathonFoto has worked with include the TCS New York City Marathon, Bank of America Chicago Marathon and the Stockholm Marathon.

As a part of MarathonFoto’s client work, a portion of its proceeds is reinvested into the industry. In 2024, MarathonFoto gave back US$3.7 million to its partner events, supporting sport growth and allowing for greater giving to events’ charitable partners.

Check out the MarathonFoto® RIA Member profile here  .