RIA Member – Hettas
Hettas is a Canadian performance footwear brand that researches, designs, and tests athletic footwear exclusively from the female perspective. For decades, athletic shoes have been designed around men’s biomechanics and simply scaled down for women – a bias that leads to poor fit, discomfort, and higher injury risk.
Hettas exists to challenge this. We research, design, and test athletic footwear exclusively from the female perspective – rooted in their anatomy, biomechanics, and physiology, not adapted from male-centric designs. Every shoe we create is engineered to meet a female athletes unique performance needs and backed by independent studies.
We debuted with the Alma, a performance road running shoe built from premium materials including a TPU mesh upper, a Pebax plate, and super-critical foam midsole. By tuning the foam’s hardness around the plate, we engineered three distinct rides: Cruise, Tempo, and Speed. The firmer the foam, the more rigid and propulsive the plate becomes, delivering a spectrum of performance experiences tailored to different runs and use cases.
But Hettas is more than a product – it’s a vehicle for systemic change. Our mission rests on three pillars: advancing research in women’s biomechanics, cultivating an inclusive community, and driving impact to keep girls in sport while pushing for equality. Through retailers, run clubs, social platforms, athlete programs, and partnerships with practitioners, we empower women to thrive in sport and performance. Our vision is a world where women lead in athletic performance – with equal access, representation, and opportunity at every level.