RIA Member – Gear Labs

Gear Labs is a specialist performance marketing consultancy dedicated to unlocking measurable, sustainable growth for businesses within the running ecosystem. We partner with ambitious brands from innovative apparel and footwear companies to global tech providers and mass participation events who share a passion for ‘Things That Move.’ Our mission is to connect your brand to your ideal audience, turning enthusiasts into loyal customers.

What truly differentiates Gear Labs is our authentic industry expertise. Our team isn’t just composed of marketers; we are dedicated runners, cyclists, and sports professionals with decades of experience working within the sports industry for world-class brands. This invaluable background gives us a unique perspective: we understand the nuances of the running consumer journey better than standard analytics alone. We combine data-driven performance with an authentic understanding of the community to craft strategies that truly resonate.

Our services are focused on the key disciplines that drive commercial success in the modern running market:

• High-Performance Acquisition: Optimising TV, VOD, Paid Social and Paid Search advertising to efficiently find new, high-value customers.

• Retention Marketing (CRM): Implementing sophisticated Email, SMS, and audience segmentation to maximise Customer Lifetime Value (CLV) and build long-term loyalty.

• Strategic Growth: Activating successful sponsorship deals and providing expert support for new market entry and brand positioning.

We are committed to the Running Industry Alliance (RIA)’s goal of collectively driving the sport and business forward. We view our involvement as a platform for collaboration, ready to share our insights and support our fellow members in navigating the digital landscape.

To start a conversation about transforming your marketing performance, visit us today: www.gear-labs.com