eventrac Launches Free, Game-changing Customisable AI-Powered Participant Support Agent for Sports Event Organisers

eventrac, the UK-based all-in-one platform for sports event management and marketing, has just made life a whole lot easier for event organisers. Introducing their free AI participant support agent, handling participant queries instantly for organisers.

Their AI-powered support agent makes it easier for participants to find answers to questions and self-manage their bookings, whether updating entries, transferring to someone else, deferring to a later date, or changing races, all without any involvement from the organiser.

Brand-conscious organisers can make their AI participant support agent look and feel part of their event’s brand, give it a name, and add an image, so participants feel like they’re chatting with someone on the team.

Real Results: Beachy Head Marathon

The Beachy Head Marathon is one of the UK’s biggest off-road events.
Beachy Head organisers’ AI participant support agent handled over 400 participant queries in the final three days before race day, from event details to even the weather forecast, taking a huge workload off the team and ensuring everyone got the information they needed quickly.

“It’s been a game-changer for us. The AI has significantly reduced the number of emails we receive and given participants much quicker responses. It’s been invaluable in the days leading up to the race, when our team is busy with event set-up and can’t always reply straight away. The AI just takes care of it.”

Peter Martin, Race Director, Beachy Head Marathon.

FREE AI-Powered Participant Support for All Organisers

“At eventrac, we’re all about making life easier for both organisers and participants. Our tools already let participants take control of their own entries, whether that’s transferring to someone else, deferring to another race, switching distances, or even requesting a refund.

Adding an AI-powered participant support agent simply takes this to the next level. In its first month, it handled over 2,000 queries for a small group of organisers, saving them from reading and replying to thousands of emails. It means participants get instant answers, while organisers can spend their time where it really counts, increasing entries and delivering great events.

Best of all, it’s completely free for eventrac customers. We’re focused on giving organisers the right tools to offer outstanding service and create unforgettable experiences.

Aaron Bird, CEO, eventrac

eventrac is more than just an AI tool. It’s a full event management and marketing platform that most organisers use FREE of charge. It helps:

  • Build their brand: From branded websites and landing pages to unique, embedded entry forms on their website, plus personalised emails and online accounts, give participants a seamless, professional experience.
  • Keep and win customers: Loyalty programmes, promo codes, membership clubs, and integrations with event marketing platforms like TimeOutdoors, Findarace, Ahuto, RunABC, Battistrada, CycloWorld, and MoreDirt.
  • Stay in touch: Free, built-in email marketing lets organisers send targeted campaigns to promote events, share updates, offer special promotions, or celebrate occasions all without needing manual uploads to expensive third-party email services.
  • Boost revenue: Sell merchandise, promote third-party products, or run affiliate programmes without the hassle of inventory.
  • Understand the numbers: Easy-to-read analytics, charts, and heat maps to help organisers make smart decisions.
  • Deliver top-notch participant support: Participants can self-manage entries while their AI participant support agent handles queries 24/7, reducing workload and improving organiser efficiency.
  • Stay in control and save money: Real-time financial insights and instant payouts.
  • Get support whenever needed: Unlimited onboarding, live chat, knowledge base, and our industry blog.

Their AI participant support agent is the latest way eventrac helps organisers run smooth, successful events without the stress.

eventrac.co.uk

Check out the eventrac RIA Member profile here  .